Your website is now LIVE. So, what next?
The ultimate goal when you launch a website is to drive traffic to it. We have put together a list of ways to help you drive consumers to your website:
1. Social Media Profiles
The ultimate goal when you launch a website is to drive traffic to it. We have put together a list of ways to help you drive consumers to your website:
Insert your website address by copying and pasting the URL into your social profiles:
- Facebook About section
- Instagram Bio
- Google My Business
- LinkedIn Business and Personal Profiles
2. Email Signature
Insert a hyperlink to your website address in your email footers.
Click the here to find out how to update your email footer in Outlook.
3. Post to Social Media
Let your social media followers know about your new website; make sure you include the domain as a link.
Remember you can’t include hyperlinks in Instagram posts, but you can add the website address and tell them to go to your Instagram Bio for the link.
Example of Facebook and Instagram posts announcing your new website
4. Facebook & Instagram Advertising
Run an advertising campaign on social media to drive traffic to your website; this will not only help raise awareness of your business but will also help with your Google rankings.
Riverland Local Social Media Expert
renee@freebird.social
5. Email Blast
Send an email out to all your customers letting them know you have a new website. Especially if you have just launched an e-commerce website this will alert your existing customers to your new online shopping experience.
Remember the more people you have clicking on your website will help with your search rankings, so continue to use links to your website in your social posts and marketing.
6. Traditional Marketing / Print Media
When running any TV, print or radio advertising, make sure you include your website address (and social media details too).
If you use pamphlets, brochures or business cards, make sure on your next print run that you include your website details.