If it doesn’t it should.
We have compiled a list of 5 reasons you need to be including social media in your marketing budget. Take a look here:
1. Your customers are on social media.
Social media users in Australia are some of the most active in the world, with approximately 60% of Australians being active users on social media and with around 50% of the population logging into Facebook at least once a day. This is massive!
Social media gives you the opportunity to connect with fans and followers every time they log in. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
2. Marketing through social media can help increase brand recognition.
Every piece of marketing you do is a touchpoint or opportunity for people to see and resonate with your brand. You want to be able to create association and trust. Social Media allows you to do this. With consistent brand imagery – across all your marketing – not just Social Media; and regular, relevant posting you can help deliver your brand and the awareness of it to your customers… after all, you can’t sell a secret!
3. Your competition is on social media.
No matter what industry you are in or who your target market is, there is a good chance that your competitors are already present and involved on social media. This is market share that you are missing out on!
Make no mistake, your competitors are already posting to social media which means if you aren’t you may as well be standing on a deserted island. When people are searching online and on social media for your type of business, it is your competitor that is being found, followed, engaged and ultimately making the sale. Is this a chance you can miss out on?
4. Consumers are looking for recommendations on social media.
Word-of-mouth marketing is one of the most powerful tools that any company has in their marketing toolbox. Not only is it free, but it goes a long way in helping you build trust with new leads. In many ways, social media has become the new outlet for word-of-mouth marketing. Now more than ever, brands are encouraging their customers to leave reviews on their social media profiles, recommend their brand to friends and family on social, or provide testimonials.
And for good reason! Consumers are more likely to buy from brands that have been recommended. These recommendations don’t necessarily have to come from a friend, family member, or co-worker. As you can see by the statistics below, consumers are just as likely to trust online reviews as they are to trust personal recommendations.
5. You can find potential customers who don’t already know your brand.
There are various ways you can reach potential customers on the various social media platforms. When you have engagement on social media, the people your followers are friends with will also see this on their social feeds.
Imagine being able to reach potential customers through targeted audience selection? Well, you can do just that through paid advertising on social media platforms. Social Media targeting options not only include location and standard demographics but also extend to include user behaviours and interests.