How to rank your website in Google

Searching Google

Websites now more than ever flood the internet, creating even more competition to be found.  More and more businesses are taking the leap to complement their shopfront stores or offices with a digital presence.  So how do you to get your website on the prime real estate of Google? Two key factors come into play […]

Digital Behaviours

How our digital behaviour has changed. Without a doubt, COVID-19 has resulted in a change to our online behaviours.  The digital landscape is still evolving as some countries reduce lockdown restrictions, and some still enduring strict confinement such as Victoria. As you probably already know from your own digital behaviours we are all spending considerably […]

The Lifespan of a Website

When is it time to update or re-build your website? It feels like Technology advancements move at lightning speed these days, and its no wonder we feel this way: The first iPhone was released in June 2007, there have been 20 versions since then. Damn…. I remember getting my first Nokia in 2002, and being […]

How to plan for your website

Everything you need to plan for your website: a guide for small businesses. Whether you are looking to refresh an outdated website or creating a new one, you need to plan out what you want to include (or not include). Sometimes it is just as essential to establishing what you don’t want on your website, […]

To Blog Or Not To Blog, That Is The Question

Blogs have been around in digital terms – forever – but are they still relevant? Is this something you should be doing? If so, how often? We had this discussion internally within our small business earlier in the year when we were planning our 2020 marketing strategy. A few years ago, we started a blog, […]

5 Reasons Why You Should Use a Professional Photographer For Your Website

As a business owner it’s easy to get caught in the trap of ‘It will be cheaper if I do it myself”. To some extent it’s true, but there’s always a tipping point in the capability of a business that changes from DIY to making an investment that takes your business to a whole new […]

Goodbye & Hello

Social Media

A few changes to the #PipposTech Digital Media services. Like many local small businesses, we have had to quickly adapt to an external force (otherwise known as COVID-19); this has also meant we also had to review our business model and services.  Fifteen years ago, when I started Pippos Technology Solutions, my goal was to […]

7 Ways to Launch Your Website

Website is now live

Your website is now LIVE. So, what next? The ultimate goal when you launch a website is to drive traffic to it. We have put together a list of ways to help you drive consumers to your website: 1. Social Media Profiles The ultimate goal when you launch a website is to drive traffic to […]